Generational conflicts with the new work generations (Gen Z and Gen Alpha)

Inhalt

The world of work is currently undergoing a disruptive transformation, driven on the one hand by digitalization and on the other by a shift in values and norms, which younger generations (especially Generation Z and Alpha) are impatiently demanding. The baby boomer generation has now retired, with the exception of a small group, but Generation X will probably continue to work for at least another 10 to 15 years. There are many prejudices and negative attributions toward Gen Zers—hedonistic, digitally demented, unreliable, erratic, unmotivated, and disrespectful are just a few of the attributes. But that's what people have been saying about young people since the dawn of time – what's much more interesting is that a generation is entering the workforce that takes a very sober and pragmatic view of things, expects money for clearly defined performance, and values their private lives, friends, and family more than careers and privileges. Young people who naturally dare to say “no,” who see very clearly when they are being exploited, that there are no easy solutions to pressing social issues, and that bullshit jobs and scandal-ridden companies don't look good on their résumés or in comparison with their peers. Yes, this young workforce is thin-skinned in this regard, quickly loses motivation to work for this employer, and “is then gone!”

So what does it take to motivate and inspire Generation Z and keep them in a company for a while? We will discuss this based on current occupational psychology studies and data, because one thing is certain: companies that are unwilling to embrace the Gen Z mindset will very soon find themselves in a very difficult position.